App Store Optimization
Get found in store search and turn those visits into installs, across both the App Store and the Play Store, with keywords, metadata, creatives, and ratings handled as an ongoing job.
A good app with a weak listing does not get installed
A large share of installs still come from people searching and browsing the stores, which makes the listing the point where a visit becomes an install or does not. Keywords, the title and subtitle, the first two screenshots, and the rating all move that number. ASO is not a one-time setup, it is a loop of testing and adjusting as ranks and competitors shift.
What we deliver
- Keyword research for both App Store and Play Store search
- Title, subtitle, and description written for users and for store search
- Direction for screenshots and the preview video, ordered by what converts
- Listing A/B tests where the store supports them, such as Play Console experiments
- An in-app prompt strategy to lift ratings and reviews at the right moment
- A monthly report on keyword ranks, listing conversion, and what to change next
How it runs
- 1
Audit
2–3 daysWe review the current listing, keyword ranks, and how you compare to close competitors.
- 2
Research
2–3 daysKeyword and competitor research produces a target list for each store.
- 3
Rewrite and brief
3–4 daysWe rewrite the metadata and brief the screenshot and video changes.
- 4
Test and roll out
1–2 weeksChanges go live as experiments where possible, or as measured before-and-after where not.
- 5
Measure monthly
Ongoing, monthlyRanks and conversion are tracked every month, and the next set of changes follows the data.
How we deliver
- 1
Discovery & Scoping
1-3 daysWe start by understanding the actual problem and your existing systems, not just the brief.
- 2
Architecture & Plan
2-4 daysWe map the technical approach and integration points before any code gets written.
- 3
Build
1-8 weeks, scoped to your projectAI-augmented development that moves fast without skipping review.
- 4
Test & Launch
2-3 daysReal testing against real scenarios before it touches a live user.
- 5
Tune & Support
OngoingWe monitor and refine in the weeks after launch. This isn't a handoff and disappear.
What you get out of it
- Higher visibility for the terms your users actually search
- A listing that converts more of the visits it already gets
- A steady flow of ratings instead of a stale score
- A monthly view of what moved and what to try next
Questions we get about this
Yes. The two stores rank and display listings differently, so keywords, metadata, and tests are handled separately for each.
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